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Extreme Volume Mascara + Bold Lash Primer

Extreme Volume Mascara + Bold Lash Primer

Cue the Blue for bolder, blacker lashes than ever. An innovative dual-ended, clean mascara + primer that builds maximum-fiber volume from root to tip so you can let your lashes do the talking. Made with nourishing castor oil, 3 lengths of natural fibers, naturally-derived film formers, & plant-based waxes. Made for all lash types, including sensitive eyes + contact lens wearers.

"The game-changing primer with 3 sizes of fibers + blue pigment delivers instant drama for even the most sensitive eyes.” -Jessica Alba, Honest Founder

Sale Price:
$19.99
MASCARA: 0.20 fl. oz. / 6 mL LASH PRIMER: 0.07 fl. oz. / 2 mL
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SAFE FOR SENSITIVE EYES | SAFE FOR CONTACT LENS WEARERS | VEGAN | CRUELTY-FREE

Bigger, Bolder, Blacker. Our clean trailblazing Extreme Volume Mascara + Bold Lash Primer features a dual-ended approach designed for maximum volume, curl + all-day wear without smudging or clumping. Our built-in blue primer deposits 3 lengths of natural fibers + amplifies color to deliver the truest, richest, blackest black. Thin primer brush separates and coats every lash in blue pigment, while the extra fluffy mascara brush creates thicker-looking lashes from root to tip for a dramatic end result. Our mascara is safe for sensitive eyes and made with nourishing castor oil.

MADE WITH: Nourishing castor oil, 3 lengths of natural fibers, naturally-derived film formers, & plant-based waxes

RESULTS

*In a clinical study of 38 women using primer + mascara together over a 2-week period
  • Lashes appear 90% more voluminous/thicker after one application with primer + mascara
  • 92% of women agreed their lashes looked bigger and bolder
  • 84% of women agreed lashes looked curled
  • 89% of women agreed the blue primer amplified and maximized the look of the mascara
  • 97% of women agreed the mascara was intensely black
  • 78% of women saw a “false lash” effect
  • 84% of women agreed the product did not smudge
  • 78% of women agreed the product lasted all day
  • 84% of women agreed the product did not clump
  • 97% of women agreed the product was easy to remove

Go bold, babes. Comb on my blue-tinted primer to create an even base that literally amps up color. Wait 30 seconds and let my primer work its magic. Finish with a few root-to-tip coats of my fiber-infused mascara for a full-fringe effect.

Use as directed. Avoid direct contact with eyes. If contact occurs, flush thoroughly with water.

WE KEEP IT CLEAN

TINTED PRIMER: Water (Aqua/Eau), Polyhydroxystearic Acid, Copernicia Cerifera (Carnauba) Wax, Dioctyldodecyl Dimer Dilinoleate, Glyceryl Stearate SE, Polyglyceryl-6 Distearate, Polyglyceryl-10 Stearate, Stearic Acid, Propanediol, Hydrolyzed Corn Starch, Cellulose, Silica, Ricinus Comunis (Castor) Oil, Glycerin, Microcrystalline Cellulose, Aloe Barbadensis Leaf Juice Powder, Algin, Xanthan Gum, Panthenol, Citric Acid, Trisodium Ethylenediamine Disuccinate, Hydroxyacetophenone, 1,2-Hexanediol, Caprylyl Glycol, Ultramarines (CI 77007)

MASCARA: Water (Aqua/Eau), Polyhydroxystearic Acid, Copernicia Cerifera (Carnauba) Wax, Dioctyldodecyl Dimer Dilinoleate, Propanediol, Glyceryl Stearate SE, Polyglyceryl-6 Distearate, Polyglyceryl-10 Stearate, Pullulan, Stearic Acid, Cellulose, Sorbitol, Acacia Senegal Gum, Trehalose, Hydroxyacetophenone, 1,2-Hexanediol, Caprylyl Glycol, Xanthan Gum, Ricinus Communis (Castor) Seed Oil, Trisodium Ethylenediamine Disuccinate, Iron Oxides (CI 77499), Ultramarines (CI 77007).

MADE WITH

Nourishing castor oil, 3 lengths of natural fibers, naturally-derived film formers, & plant-based waxes

CONSCIOUSLY + EFFECTIVELY FORMULATED WITHOUT:

 

At HONEST, our mission is and has always been to create safe, effective products that work. For us, clean beauty begins with the ingredients not found in our products. Our Honest Beauty NO ListTM is the foundation of the guiding principles we call our Honest Standard. Our NO List™ is made up of category-specific lists, because what causes an ingredient/material to pose a risk is dependent on how and where it’s used. The Honest Standard for our Cosmetics portfolio ensures that the following will never be in any of our make-up products.

MADE WITHOUT:

 
Parabens Black 2
Paraffins Isododecane
Cyclic Silcones Formaldehyde Donors
Sulfates Mineral Oil
Quaternium-15 Acrylates
Triethanolamine PMMA
Polyethylene PEGs
Nylon Talc

BUT THERE'S MORE...
We believe in make-up that cares about more than just the end look. At a product level, we take our "Made Without" List even a step further by identifying relevant ingredients commonly used for the product type + format and determining whether or not they meet OUR Honest standards. When formulating EXTREME VOLUME MASCARA + BOLD LASH PRIMER, we made sure to exclude additional ingredients that posed potential consumer safety and eco-tox concerns. The following ingredients can be found in many "clean" mascaras on the market but have been purposefully excluded from ours to give you a product you can not just look good in, but feel good about using.

WHAT IS IT:
An antioxidant added to increase shelf life and prevent products from going bad.

WHY WE DON'T USE IT IN OUR MASCARA:
Consumer safety. BHT has been flagged as a potential carcinogen and is being reviewed as a potential endocrine disruptor in Europe.

SAFER ALTERNATIVES WE USE INSTEAD:
Vitamin E, and the reality that product performance declines over time so a shelf life longer than 3 years isn't practical anyway.

WHAT IS IT:
A buffering agent to increase product pH.

WHY WE DON'T USE IT IN OUR MASCARA:
Consumer safety. Aminomethyl Propanol and Aminomethyl Propanediol (AMPs) may be contaminated with nitrosamines, which are known carcinogens.

SAFER ALTERNATIVES WE USE INSTEAD:
Sodium Hydroxide OR having an Honest in-house toxicologist who researched ideal product pH for eye safety and determined the pH of our mascara already hit the mark for safety.

WHAT IS IT:
A preservative to prevent microbial growth in a product.

WHY WE DON'T USE IT IN OUR MASCARA:
Consumer safety. Chlorphenesin has been linked to immune effects in laboratory animals and toxicity to eye glands in laboratory tests.

SAFER ALTERNATIVES WE USE INSTEAD:
Toxicologist audited preservatives or a mixture of gentler preservatives that make sense for the product type. We also like to pick preservatives that are known to have skin soothing and antioxidant benefits. Double win!

WHAT IS IT:
Volatile compounds and preservatives used to increase dry down of mascaras and increase product shelf life.

WHY WE DON'T USE IT IN OUR MASCARA:
Consumer safety. Alcohol/ Phenethyl Alcohol/ Benzyl Alcohol are volatile ingredients which may cause eye irritation, especially for those with sensitive eyes. When formulating our mascara, eye safety + comfort was at the forefront of our development. EXTREME VOLUME MASCARA + LASH PRIMER is safe for sensitive eyes, contact lens wearers, & ophthalmologist tested.

SAFER ALTERNATIVES WE USE INSTEAD:
Our Honest in-house toxicologist who can vet each ingredient based on where and how it will be used. Eyes are sensitive and require extra consideration from a product development standpoint.

WHAT IS IT:
EDTA is a chelating agent, or ingredient that binds free metals ions, which helps to prevent product degradation and extend shelf life.

WHY WE DON'T USE IT IN OUR MASCARA:
Eco-tox concerns. Many EDTA compounds have been classified as persistent or hazardous to aquatic life. Since they are not properly removed in wastewater treatment and seem not to breakdown in the environment, there is concern over long-term environmental effects.

SAFER ALTERNATIVES WE USE INSTEAD:
Trisodium Ethylenediamine Disuccinate, the green chelating agent. Is it as cheap as EDTA? No. But we sleep better at night knowing we made the right choice for the planet.

WHAT IS IT:
A synthetic film former. Upon mascara dry down, Styrene/Acrylates Copolymer literally creates a film around the lashes, binding the product to the lashes and creating volume (think nail polish, but for your lashes). Longwear and water resistance are key benefits of synthetic film formers.

WHY WE DON'T USE IT IN OUR MASCARA:
Eco-tox concerns. Styrene/Acrylates Copolymer is a petroleum-derived polymer that is classified as persistent by the Canadian Environmental Protection Act (CEPA). The CEPA also lists Strene Acrylates Copolymer as possible microbead in toiletries.

SAFER ALTERNATIVES WE USE INSTEAD:
A ton of plant-derived film formers! Some for water resistance, some for oil resistance, and some plant-based waxes as well. Was it easy to replace? Nope. But thats why we have in-house experts working tirelessly on every new product.

WHAT IS IT:
A synthetic film former. Upon mascara dry down, VP/Eicosene Copolymer literally creates a film around the lashes, binding the product to the lashes and creating volume (think nail polish, but for your lashes). Longwear and water resistance are key benefits of synthetic film formers.

WHY WE DON'T USE IT IN OUR MASCARA:
Eco-tox concerns. VP/Eicosene Copolymer is a petroleum-derived polymer that is classified as persistent by the Canadian Environmental Protection Act (CEPA).

SAFER ALTERNATIVES WE USE INSTEAD:
A ton of plant-derived film formers! Some for water resistance, some for oil resistance, and some plant-based waxes as well. Was it easy to replace? Nope. But thats why we have in-house experts working tirelessly on every new product.

WHAT IS IT:
Love a creamy mascara? That's the waxes' job. And petro-derived waxes are cheap, they work, they have great stability and come in a variety of types to meet every formulator's needs.

OFTEN DISGUISED AS:
Paraffin, Ceresin, Microcrystalline Wax, Ozokerite, Polyethylene, and Synthetic Wax

WHY WE DON'T USE IT IN OUR MASCARA:
Sustainability. Petro-derived waxes come from the non-renewable material petroleum. We prefer to use more sustainable options.

SAFER ALTERNATIVES WE USE INSTEAD:
Natural waxes! Yes, they are more expensive, require more expert formulating, & testing to find the perfect blend BUT that's why we have an in-house lab team of experts in clean beauty.

EVM-madewithouts

FAQS

This formula is completely different than our Extreme Length Mascara which is designed to create the appearance of longer lashes. Our Extreme Volume Mascara was designed to provide big, fat, fanned out lashes and utilizes 3 lengths of fibers to achieve a dense lash look. Additionally, the Extreme Volume Mascara has a blue primer to intensify the depth of the black. Lastly, both the primer brush and mascara brush are fluffy synthetic fiber brushes to provide maximum separation to the lashes.

Totally! The blue primer side was designed to be used in combination with the mascara side, however, multiple coats of the primer side will provide a blue tint to the lashes but the intensity may not be the same as a colored mascara.

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